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Student starts clothing line, works for 3 time Emmy award winner

By   /   October 9, 2013  /   Comments Off

Rosalie Deastis // Features Editor

 Graphic design student, Alex Bauer, has managed to build a clothing company that is growing in popularity and serve as the Strategic Marketing Coordinator for a three-time Emmy award winner, all at the tender age of 21.

It wasn’t until his junior year of high school Bauer quit basketball due to knee injuries and gained interest in computers and photography. After graduating, he took the time to find a school where he could get the best education in graphic design. He said COD was a great decision.

“I’ve learned so much being here, especially from people like John Callegari, head of the program,” said Bauer.

His freshman year at the college, Bauer started a portfolio of his work which led to a summer internship with Ron Onesti of Onesti Entertainment Corporation (OEC). OEC specializes in corporate events, concerts and festivals all over the U.S.

Some of Onesti’s festivals you might have heard about or been to include the Taylor Street Festa Italiana and the West Suburban Festa Italiana in Addison.

Bauer now works full time for OEC and is thankful for the countless skills this opportunity has taught him.

“With Onesti, I’ve helped to produce big shows while learning about marketing and advertising. He has taught me how to design things to a specific demographic of people,” said Bauer.

Bauer also designs all of the graphics and plays a major role in Web and Print marketing of the Arcada Theatre in St. Charles, IL, which Onesti restored in 2005.

“Through this opportunity of working for Mr. Onesti this past year I have also been a part of producing a Showtime TV special and branding 4 major festivals.”

In the midst of Bauer’s work with Onesti, he launched his clothing line based out of Chicago a year ago called City Nativ. It has quickly grown from a fun side-project to a company that currently featured in three retail locations including Northern Illinois University’s bookstore and a skate shop in DeKalb. Bauer and his business partner, University of Illinois Law School student Neil Vohra, have orders being shipped to over 35 states and 6 countries and have grown a following of over 30,000 social media fans.

City Nativ sells men and women’s hoodies, tank tops, t-shirts, hats, sunglasses, and bracelets. Bauer manages all of the company’s marketing and social media while Vohra handles all of the “numbers.”

“One of my favorite quotes is, ‘work like no one else is now, so you can spend the rest of your life like no one else can,’” said Bauer, who packages all of City Nativ’s orders every day when he gets home from school, at his home where all the inventory is being kept for now. “In the future I’d love to see us have our own store in Chicago.”

Bauer has one more semester left at the college and will be graduating with an associate’s degree in graphic design. Visit citynativ.com to shop and get connected with City Nativ’s fan base.

 

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  • Published: 7 months ago on October 9, 2013
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  • Last Modified: October 9, 2013 @ 6:33 pm
  • Filed Under: Features, Spotlight

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