Paul Triukas // Sports Editor
Early in the morning and late at night, when it’s scorching hot or freezing cold. You can spot someone running at any time of day and in any weather. If you visit Chicago for a day, you’ll see hundreds, maybe close to thousands, running alongside Lake Shore Drive. You can also find many running in the suburbs before or after work. Running seems to have grown from an exercise you do in school to an activity many are enjoying.
Following Usain Bolt’s astonishing performance at the 2008 Summer Olympics, sprinting has gained much popularity. Apart from being the most popular track and field event, many kids sprint to see who is faster not just because they’re required to in P.E. class, but also just for fun. The current 100 meter world record is 9.58 seconds, held by Bolt. Can you beat that?
It’s not easy to run a marathon even if you are physically in the best possible shape. You need something in your head to help you through all of the 26 miles and 385 yards. Motivational advertisements, like Nike’s “Find your greatness” and “Just do it,” might be the pushers. All Nike products, running clothes, running shoes and running apps are at an all time high. Coincidentally, in recent years, the world’s largest marathons have had record-breaking runners compete. The London and Chicago Marathons have had over 37,000 official starters each in 2012.
German sports clothing and accessories corporation Adidas creates challenges each year which people try to achieve. The challenges are most often involved with running. At the beginning of the year they challenge you to run more than the previous year and dare you to run in a race, preferably in a marathon. Their motto, “go all in,” is a great example of how big influential companies manage to push people.
There are now a lot of short and long distance running competitions everywhere around the world. Countries, cities, charities and huge companies organize 5K and 10K runs while some hold half-marathons and marathons. Close to 500 marathons are held throughout the world each year.
What started as somewhat of an excuse to move around and lose weight, running has become a bragging right. With major multinational corporations, such as Nike and Adidas, supporting the new trend, it is likely that people will continue running throughout the near future.